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Benefits of Content Management Systems

Why does your business need CMS? How can it improve the marketing power of your site? Can it save you money?

Content Management System (CMS)

For years, web site updates followed a familiar pattern.  First, a business owner would pay an extremely large amount of money to have their website developed by a professional web designer.  The website owner would be happy with the site until they needed to make changes to the content.  At this point, the site owner would have to pay the webdesigner again to make the changes.  This would continue indefinitely, with the webdesigner laughing all the way to bank.  One of 2 things would happen:  either the website owner would pay through the nose, or the website would go stale.  To avoid the high costs of updating their site, most site owners will let their site contents go stale.
 
Those days are over!! 
 
Content Management Systems (CMS) are putting the power back in the hands of the site owner.  A CMS gives you an easy-to-use interface that allows the site owner to update their site content on their own.  They no longer need to pay web designer fees forever.  The site owner pays the webdesigner once to design the site. 
 
Can you feel that???? It's your wallet, and it's getting thicker!!! 
 
There are several big benefits to having a CMS:
  • save money - A CMS can save you money because you no longer need to pay a webdesigner to make updates
  • improve your site's marketing power - Your website will no longer go stale.  A site that in not updated often can drive customers away.  With a CMS, you can update your site as often as you like.  Every month, every week, every day!!!  
  • more return visitors - Being able to update your site often, unlocks new opportunities.  You can now advertise specials, add new packages, update prices, etc...  If visitors to your site see that you are frequently advertising new rates and specials or adding new products, they will be more likely to return to see what's new.
  • timelyness - With a CMS, you no longer have to wait until the webdesigner gets around to updating your site.  Doing small updates is probably low on his/her priority list.  Now, you can update your site when YOU want to.
  • accuracy - One of the most frustrating parts of having a webdesigner update your site is dealing with errors or omissions.  You send your updates to the webdesigner and they update the site.  You are almost guaranteed that something will be lost in the translation.  Either typing mistakes, or omissions, or just plain missing the point.  The best way to make sure your site is accurate, is to do it yourself with a CMS.

If you would like to discuss a CMS for your website, please contact us at info@krimar.ca.

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